Mustafa Hulusi Posters has been presenting artists work in the format of the outdoor poster intermittently at 2 Hoxton Street, east London since the summer of 1999.
From 2017 until June 2024, the programme had been formalised into regular slots with the additional use of online social media and a website.
An objective of this project was to situate critically engaged fine art within a publicly accessible, non-art gallery context, for the purpose of pushing a democratic anti-hierarchical viewing space that provokes the thought horizon of the public.
Each artist received the same boundary of space and time to work within.
This presentation format presented the dynamic of a physically printed and publicly displayed image which was then set up against its smart phone, internalised, social media distributed incarnation.
Artist meets outdoor advertising meets the public meets social media meets informed art world audience, in a feedback loop.
The poignancy of the artists’ poster display project in east London was its celebration of a multitude of people, the plurality of views and the idiosyncratic visual language of the participating practitioners. It is this self-evident, anti-managerial belief that attracted its cult following. Sadly, it alas no more. The project has ended, and the display box has been removed as from June 2024.
Thank you to all the viewers for paying attention, every artist for their involvement and Allison Whalley for her support with the location.