Fabio Lattanzi Antinori

19th April 2021 

This week, London-based artist Fabio Lattanzi Antinori presents this algorithmic text work. He explains ‘Every time we search for something online on a search engine, those words are assigned a price per click.
These are then used to help advertisers place their ads and reach their audiences.
They also feed complex systems that forecast what we would like to see and curate what we will find on-line.
£2.86 was the price of ‘Your Life’ on Google Adwords, at the time the artwork was created.’ Go see NOW!!! at the artists poster display, London @flantinori @piartworks @musmex #fabiolattanziantinori #piartworks #musmex #thecostofyourlifetodayongoogletoday£2.86 #hexio

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